Whispers of Light Flowing through Daily Life ─ Estiluz

Inheriting the passionate national ethos of Spain, Estiluz's new products COMPASS and MOOD are lighting fixtures with fun-filled designs, offering agile and flexible functionalities.

When our editorial team arrived at the interview venue, we were greeted at the entrance by several Estiluz lighting fixtures, displaying their simplicity and elegance. Radiating the traits of contemporary art design, these are the unique aesthetics honed by the brand over fifty years. Even as the second generation takes over the brand founded by their father, the family's spirit of attention to detail and keeping up with the times is still evident. Integrating the performance of light, any space adorned with Estiluz lighting is infused with a dynamic atmosphere and boundless imagination.

Shaped by Influence, A Brand is Born

“The founding of Estiluz is a beautiful story,” says Marta Masdeu, the brand's Executive Director. It all started in a mechanical workshop nestled in the Pyrenees mountains of Spain. Her father, Gerard Masdeu Jordà, frequently assisted in his grandfather's workshop as a child, subtly acquiring and developing an affinity for the properties of metals and technical expertise. Later, with his grandfather's support and assistance, he combined his own aesthetic talents and insight into the commercial market. He blended the family's exquisite metal craftsmanship with artistic aesthetics in lighting design. Transforming the seemingly rigid and cold characteristics of metal into delicate and agile structures, breaking free from stereotypes, he created a softly beautiful presence. Thus, the Spanish lighting brand Estiluz was born in 1969. Today, Marta, along with her brother, has taken over the reins, continuing the family legacy of artisanal skills, blending contemporary design elements, and manifesting in various spaces, existing both elegantly and vividly.

The Core of Building Value

“Commitment” is a value deeply rooted in the Estiluz family tradition and a cornerstone of the brand's innovative evolution, Marta shares. The company steadfastly upholds its social responsibility, contributing economic value to its small hometown of Abadesses, home to just over 4,000 people, by insisting on manufacturing every component and product process in Spain. Additionally, we place great importance on our commitment to customers, such as through customized services. Fulfilling customer demands leads to meaningful interactions, which significantly aid in the brand's consistent demonstration of creativity. Simultaneously, we never forget the original intent of creating ‘good products.’ “Just like preparing a fresh fish, it requires little seasoning; the original flavor is the sweetest.” Thus, expertise in metals is fundamental to producing quality products, a conviction firmly held by Estiluz.

Secondly, having grown up in the Pyrenees mountains, the family places a high value on caring for the Earth and sustainability issues, extending these principles into the brand's philosophy. Aiming to utilize recycled materials as much as possible is a key goal. Gradually incorporating eco-friendly materials into their products, such as LEDs, helps make them more environmentally friendly. The hope is that these values contribute to the efficient use of energy. By adhering to the spirit of sustainable development, we can confidently face future environmental changes and play our part in preserving our beloved planet.

The Dazzling "Light" of Progress into Asia

Estiluz, originating from a small town in Spain, illuminates the world just as its brand's lighting fixtures shine brilliantly, extending its market into Asia. Marta believes that the attractiveness and growth potential of a market are the primary criteria for the brand to initiate collaborations, followed by the shared philosophy of cooperation. Estiluz started collaborating with Hong Kong in the 1980s, and by 2001, it gained significant attention at a design exhibition in Shanghai. This led to the establishment of a branch in Shanghai. With the retirement of the head of this branch, the brand shifted its collaboration to local distributors. Prior to the global impact of the COVID-19 pandemic, the brand was optimistic about the Taiwanese market and officially began cooperation with OSTI Lighting. Estiluz has also expanded into other countries like Japan and Singapore, introducing its lighting products into more international spaces.

OSTI Lighting's Executive Director, Fen Fang Chen shares, "“I once visited the brand's headquarters and was struck by Estiluz's historic machinery and its demanding manufacturing standards, particularly memorable was that all product components are made in Spain, showcasing Estiluz's commitment to quality.” Having followed Estiluz for many years, she also believes that the second generation has infused the brand with a more lively aesthetic form. Their people-centric approach to lighting use adds a rich diversity of styles to life and molds an interesting ambiance.

Playful Lighting That Defies Tradition

Inheriting the passionate national ethos of Spain, Estiluz's new products COMPASS and MOOD are lighting fixtures with fun-filled designs, offering agile and flexible functionalities. COMPASS, inspired by the compass, “has an appearance like a parabolic floating ping-pong ball, which is quite amusing,” says OSTI Lighting's Executive Director Fen Fang Chen. This design allows for changing the direction of the light source through different positions, with its structure details elegantly tensioned due to interaction with gravity. MOOD, resembling a plate radiating its own light, interprets the life of light through structural adjustments and varying lengths of supports. "“Its versatile application caters to the nomadic lifestyle of modern people,”  adds Marta, the Executive Director of the brand. Pure, elegant, yet playful, Estiluz, like ever-changing light, continues to provide diverse spaces with boundless imagination and a delicate touch of emotional warmth.

Images | OSTI Lighting