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I G store

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The project consists of the remodeling of the interior of a commercial space to convert it into a shoe and clothing store. The renovation of the locale must achieve two goals: a clear display of the product and a striking approach that endows the store with personality and offers a differentiated user experience that constitutes an added value compared to other stores in the sector.
 

這是一個針對商業空間內部進行改造的項目,目的是將其轉化為一家服飾與鞋子配件的商店。該空間翻新必須達到兩個目標:明確醒目的風格設計及展示其產品,二是賦予店面獨特的個性與風格,同時提供與同業不同,具有附加價值的客戶體驗。

 
The design for the store’s interior began with a study of the castle and the city ramparts in order to create a setting in the interior that evokes one of the main elements of the rich historical heritage of the town Guimarães. And so, the proportion of the interior spaces was organized structural elements made of electro-welded wire mesh, which use the interplay of certain geometric patterns to amplify the store’s interior space, as well as the linear meters of display area, while creating a sensation of openness and vastness in the locale.

 

店內設計主軸目的是體現當地的歷史遺產,首先從研究城堡與城市的城牆開始,這些建築是Guimarães鎮豐富歷史環境背景中的核心元素之一。因此,內部空間佈局的比例是由電焊網所製成的結構元素,利用幾何圖形的交織作用來放大店內的空間感以及增加展示軸線的長度,同時營造出一種開放而廣闊的感受。

 
 
The starting point is a single element: the medieval battlement. This element, which tops off the walls of the city’s ramparts and towers has a clearly recognizable geometric pattern, which has been transformed into something incorporeal, placed in a different setting and reinvented in folds of electro-welded mesh made of galvanized steel. Immaterial and permeable, this new battlement is transparent, and its wire surface reflects light, which transforms it into an ethereal element, devoid of inert stone.

 

起始點是中世紀的城牆垛口的單一元素,這個元素裝飾著城市的城牆和塔樓,具有清晰可辨識的幾何圖案。該圖形被轉化為非物質,設計在不同環境中,並在鍍鋅鋼製成的結構網裡褶皺中被重新塑造。這個新的城牆垛口是無形透明的,它的線狀表面反射光線,使其變成一個空靈的元素,如夢似幻,不再像是個僵硬的石頭。

 
 
This element, considered in and of itself, is an emblem that also serves as a display case with multiple configurations: shoe display, accessory display, clothing display or even a mounting for mirrors. It appears repeatedly along the entire perimeter, providing a continuous background perspective for the entire interior, like a new, almost virtual, rampart inside the store; a complex maze of interwoven, delicate metallic grids full of transparencies, glazing and depths. Once this great virtual rampart - lightweight and perfectly articulated - has been created and its weight and material have been erased, it is filled along its entire length in an uneven manner with local granite stone. Twenty-three tons of gray granite, crushed into gravel with particle size between thirty and sixty millimeters. When the gravel is added, the rampart serves as gabions that enclose a pseudo-ruin, collapsed walls that capture a specific fictional moment in the history of this new rampart.

 

這個元素不僅是一個標誌,同時也是一個具有多種配置的展示櫃:用於展示鞋子、配件、服裝,或甚至作為鏡子的安裝架。將其佈局在空間四周,猶如店內新的虛擬城牆,為空間背景提供連續性的視角;宛若一個複雜的迷宮,由細緻交織的金屬網組成,充滿了穿透度、閃耀和虛幻。這座諾大的虛擬城牆——輕盈而精確地結構——一旦被建立,且去除其質地與重量,它的整體牆面長度被二十三噸當地灰色花崗岩不均勻地填滿。它被壓成碎石,其粒徑在三十到六十毫米之間。當碎石加入後,這城牆像是被填充的石籠,包圍著這被塑造的廢墟,這原本倒塌的牆,捕捉了新城牆歷史中特定的虛構瞬間。

前櫃台 - 在商店中必須清晰可辨且醒目的元素 - 由兩大塊的花崗岩組成。這些花崗岩是直接從採石場精選的,凸顯開挖機鏟子留下的大溝槽。這些石塊經過手工雕刻,轉化為存放小配件與櫃檯收銀員作業所需設備的玻璃和不銹鋼隔間(如電腦、收銀機、警報器、袋子等)。

 

The front counter - an element that had to be clearly identifiable and prominent in the store - consists of two large granite blocks. These were extracted directly from the quarry, and the large grooves left by the shovels of the excavators have been highlighted. These blocks were carved manually to expose the glass and stainless steel compartment that will hold the small accessories and the equipment needed to carry out the cashier’s work in the store (computers, cash registers,alarms, bags, etc).

 

牆面與天花板的顆粒狀、不平整的質地,是利用噴射的軟木達成的,這增強了石材的質感,其深色調使位於金屬網的閃爍反射,並有助於控制商店的聲學效果。所有的結構細節、固定件、配件和附件旨在簡化商店安排的過程,以及展示的陳列佈局。

 

The grainy, imperfect texture of the wall and ceiling cladding, achieved using projected cork, reinforces the stone materiality, while its dark shades yield center stage to the shimmering reflections in the metallic mesh and serve to control the acoustics in the store. All the structural details, fasteners, fittings and accessories are designed to streamline the process of setting up the store itself and of placement and arrangement of the display.

其他次要的元素賦予空間特色,並有助於突出所創建的舞台設計:

顧客可以試穿鞋子的長凳也是由堅實的花崗岩塊製成,四面(底部、頂部和兩側)經拋光處理;其餘的兩面保持原狀,就像它們從採石場揀選出來的那樣。如上所述,商店所需的鏡子完全融入於城牆中,呈現出城垛形狀。

 

Other secondary elements lend personality to the space and help to underscore the scenography created:
The benches where the customer can try on the shoes are also made of solid granite blocks, polished on four of their faces (bottom, top and two of their sides); the other two faces are left untreated just as they were extracted from the quarry. The mirrors needed in the store are fully integrated into the rampart, taking on the form of the city’s battlements, as mentioned above. 

 

最後是試衣間:一個不銹鋼隔間整合在中央立方體內,由一道銀色的幕布封閉,完美地與周圍的所有鋼制元素呼應。這種整合統一的手法,成功地打造令訪客感到驚喜和充滿好奇的氛圍,同時也成為一個中性的容器,展示及增加待售商品的價值。當銷售產品陳列在精緻、抽象和中性的結構上時,建築便完成且獲得了完整的意義。

 

And finally, the fitting room:
a stainless steel compartment integrated inside the central cube closed off by a silver curtain fits in perfectly with all the steel elements around it. This integrated and unitary approach successfully creates an atmosphere that surprises and intrigues visitors, while also serving as a neutral receptacle to showcase and add value to the product for sale. It is when the product for sale is arranged on the completely refined, abstract and neutral structure, that construction is complete and acquires its full meaning.
Design Studio | Estudio Além  @estudio.alem
Photography | Francisco Ascensão @francisco.ascensao
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