➤ GROHE and Lafon Group have worked hand in hand since 1987, sharing a long-standing commitment to energy efficiency, water conservation, and the pursuit of a sustainable, innovative, and high-quality way of living.
Celebrate Nature, Embrace Sustainability: GROHE x Lafon Group Present a Greener Living Aesthetic
In a shared commitment to sustainability and environmental responsibility, GROHE, a global leader in sanitary fittings, has partnered with its long-standing collaborator Lafon Group to launch the seasonal campaign “Celebrate Nature, Embrace Sustainability.” Running through November 30, 2025, this initiative rewards customers who purchase GROHE’s full range of bathroom products at Lafon Group’s retail stores across Taiwan with exclusive, eco-friendly gifts. The promotion invites consumers to build their dream living spaces while contributing meaningfully to a greener future.
Start with Water, Change the World
Only 3% of the world’s water is suitable for drinking. For GROHE, responsible resource usage is more than a global environmental challenge—it’s a core part of the brand’s DNA. This conviction drives GROHE’s ongoing commitment to sustainable innovation through product engineering and systemic transformation. Many of the brand’s faucets, showers, and toilets are certified for water efficiency. GROHE’s EcoJoy™ technology reduces water usage by up to 50% during everyday routines like showering and handwashing, while SilkMove® ES technology ensures that water flows cold by default when the faucet handle is in the middle position—preventing the unnecessary activation of hot water and conserving energy.
➤ Recognized globally for its achievements in corporate social responsibility, water-saving technology, and product innovation, GROHE was named one of Fortune magazine’s “Change the World” Top 50 Companies in 2017—the only company in the sanitary industry, and the sole German firm, to make the list.
This summer’s “Celebrate Nature, Embrace Sustainability” campaign extends that vision, inviting consumers to take part in creating a more sustainable world.
GROHE’s ecological awareness extends far beyond product design. Since 2019, all five of the company’s manufacturing plants and logistics centers in Germany have operated using 100% green electricity. In 2021, GROHE received the German Sustainability Award in both the “Resources” and “Design” categories—recognizing its leadership in sustainable transformation across production and innovation.
➤ The GROHE CUBEO collection is distinguished by its geometric cube-inspired design, sleek lines, and outstanding durability. It incorporates two of the brand’s signature innovations: SilkMove® ES ceramic cartridge for smooth, energy-saving performance, and EcoJoy™ technology for optimal water efficiency. Together, these features deliver a naturally refreshing and environmentally responsible showering experience.
Double the Gifts, Double the Commitment
Since 1987, GROHE and Lafon Group have worked closely to promote eco-conscious, high-quality design solutions that bring nature closer to daily life. This summer, the two partners introduce a dual-tiered gifting campaign, encouraging consumers to join a lifestyle rooted in sustainability—beginning with the way we use water.
Eco-Friendly Gift
With a single-day purchase of NT$20,000 or more on GROHE bathroom products at any Lafon Group location, customers will receive a handcrafted soap made from recycled coffee grounds, presented in a dual-layer aluminum travel case that combines functionality with sustainable design. This gift brings a touch of nature into everyday routines through a simple yet elegant ritual.
Lafon Bonus Gift
With a single-day purchase of NT$300,000 or more, customers will receive the GROHE Blue Fizz, a carbonated water system that delivers filtered, chilled sparkling water at the touch of a button. This premium appliance not only enhances your daily hydration experience but also supports energy savings and plastic waste reduction.
Gifts are limited in quantity and available while supplies last. Offers cannot be combined. For full details on GROHE’s summer promotions, please contact Lafon Group retail locations across Taiwan.
