“Your workspace won’t feel like everyone else’s with Made For. It will feel bespoke to you, your culture and the people that work for you.” Emma Robbins, Executive Creative Director – M&C Saatchi
Creative advertising heavyweights, M&C Saatchi pride themselves on bolstering connection and change – creatively, commercially and culturally. M&C Saatchi have impeccable brand consistency across all their channels, their brand experience seamless and considered from head to toe. Our work for M&C required that we spatially and experientially match the expression of their brand. Modern, leaning tech, but ultimately functional and never over complicated.
“有了Made For，你會有一個獨特與眾不同的辦公室。它將根據你、你的文化和為你工作的人們需求量身定制，獨一無二。”M&C Saatchi 執行創意總監 –Emma Robbins
身為創意廣告界的巨頭，M&C Saatchi以創意、商業、文化脈絡和變革為傲。M&C Saatchi在市場上具有無可挑剔的品牌一致性，他們的品牌體驗從裡到外都是連貫且精心設計的。我們針對M&C的工作需求，在空間和體驗上能與他們的品牌匹配。現代、科技為導向兼具功能性，不過於複
雜。
M&C Saatchi’s workplace design was informed by considering the company’s own core values. Following the workshopping phase with the client, we landed on developing a design that would hero the brutal simplicity of geometry, led by a grid driven layout. Through a progressively paired back spatial approach, the design created opportunities for ownable moments of colour, texture, and finish.
This manifested in an open plan approach to the design with minimal built form, encouraging moments of connection and serendipity in the space. The final design is almost free of boundaries, connected through materiality, natural light and organic movement in the space, unifying this core element of connectivity. Lustrous materials are balanced with soft and bold toned upholstery and joinery, di-chromatic window film as the floating boardroom block, balanced by translucent corrugated sheeting framing the murals.
M&C Saatchi的辦公室設計是建立在公司自身的核心價值。在與客戶開會討論後，我們最終設計以幾何形狀的簡約風格主導，並以格網做為基礎佈局。透過逐步簡化空間的手法，同時為色彩、質地和表面處理提供了更多的可能性，使其成為整個設計方案中的亮點和特色。
這在設計中以開放式平面的方式呈現，極簡的建築形式鼓勵空間中的連接和偶然的時刻。最終的設計幾乎沒有明確界限，透過材質、自然光流暢的動線和空間與人們的互動，整合連貫性的核心元素。華麗材質與柔和及大膽色調的軟墊與木作結構櫃體，雙色窗膜則作為浮動的會議區，透明的波紋板材則為壁畫提供框架，使整體相互平衡。
We engaged mural artist Mitch Walder to work on visual translations of M&C’s core values; walk in other worlds, run towards the fire, roll as one, be excellent to each other, make uncommon sense. We considered these murals right down to the framing, placing corrugated sheeting on top of the finished murals. Obscuring the artwork with additional materiality acted as a vessel to deeply consider these values, inviting people to physically engage with the work to view it in different ways, as well as broadly reflecting their current branding which is playful with always at least one element that offers something deeper.
我們邀請壁畫藝術家米奇沃爾德來創作M&C核心價值的視覺；行走於其他世界、向火焰奔跑、同心協力、善待彼此、創造非凡的智慧。而細節也延伸至壁畫的表面，將波紋板材放在完成的壁畫上。透過額外的材質遮蔽藝術作品，作為深入思考核心價值的載體，邀請人們以不同的方式與作品互動，廣泛地呼應他們目前的品牌形象，該形象具有嬉戲的元素，至少提供一種更深層次的意義。
“We wanted to nail this combination between really sleek and modern, balanced with pared back, raw elements – we felt like that captured the essence of what the M&C Saatchi Melbourne team were.”Mitchell Jones, Creative Director – Made For.
“我們希望在時尚和現代風格之間取得平衡，同時結合簡約、原始元素 - 這樣的結合捕捉到了M&C Saatchi墨爾本團隊的本質。”米切爾瓊斯，創意總監 – Made For.