FAB 展館多元感官體驗，建構獨特記憶

Crafting Unique Memories Through a Multisensory Experience

人文互動， FAB展館的重新定義

Redefining Human-Centric Interaction at the FAB Showroom

總部位於義大利卡斯特爾韋特拉諾 (Castellarano) FAB 展館 Fiandre Architectural Bureau 今年透過 Area 17 Architecture and Interior 團隊的重新設計與擴建，將互動的動態體驗注入 FAB 展館空間，應用多元布局的沉浸體驗，進一步將建築體視為包容性和多變的容器載體，邀請人們探索和發現Fiandre核心價值進化的推升，包含運用義大利製造高品質陶瓷岩板的表層顏色及紋理創新技術的能力，賦予 FAB 展館新空間展現商品客製化、設計運用的靈活度，以及功能並存美學的技術詮釋，連續對話生動的鋪排，深刻表達 Fiandre 深厚的文化底蘊。

This year, the Fiandre Architectural Bureau (FAB) showroom in Castellarano, Italy, has undergone a comprehensive redesign and expansion by the Area 17 Architecture and Interior team. The result is an infusion of interactive, dynamic experiences into the exhibition space. Employing a diverse, immersive layout, the new FAB showroom becomes an inclusive and mutable container—an environment that invites visitors to explore and discover the evolving core values of Fiandre. At the heart of this transformation lies the Italian-made, high-quality ceramic slabs, distinguished by innovative surface colors and textures. These elements grant the FAB showroom not only the flexibility for product customization and versatile design applications, but also a thoughtful blend of aesthetics and functionality. Through continuous, lively dialogues embedded in the space, the deep cultural heritage of Fiandre emerges in vivid form.

FAB 展館中央廣場的「獨特傳遞」

The "Unique Expression" of the Central Piazza

設計團隊 Area 17 將FAB轉化為城市廣場的嶄新姿態，作為 Fiandre「獨特傳遞」核心訴求，透過
體量串連場景路徑的視覺傳達，從廣場中央到雕塑拱廊引導進入展區與壁龕空間，從新品
Tribute100 系列靈活飾材的功能、Hypertouch ® 到定制技術 DYS Design Yours Slabs 及
Balance to Attract 純色磁性鋪設，皆以互動形式描述品牌革新， FAB 展館層層遞進充滿探索
的樂趣。其義大利製造工藝，體現於陶瓷紋理、表面處理與精密技術革新的融入，結合 LED 牆
互動感受每處角落蘊藏的驚喜，雙重維度的連結滿足人們追求對「獨特性」的渴望。

The Area 17 design team has reimagined the FAB showroom as a modern urban piazza, a spatial interpretation of Fiandre’s guiding principle of "unique expression." Through the carefully composed volumes and visual narratives, visitors are led from the central square through a sculptural arcade into a series of exhibition zones and niches. Here, the brand’s innovative ventures unfold interactively—from the versatile decorative qualities of the new Tribute100 series and the responsive finesse of Hypertouch® technology, to the customizable DYS (Design Your Slabs) solutions and Balance to Attract’s monochromatic, magnetic surfaces. Each step reveals dynamic layers of exploration. Italian craftsmanship manifests in every ceramic texture and surface treatment, enhanced by cutting-edge technical refinements. When paired with LED walls that respond to visitors’ presence, these multi-dimensional experiences satisfy a fundamental human yearning for distinctiveness.

深化義大利設計的深厚根基

Deepening the Roots of Italian Design

Area 17 對 FAB 展館的設計，根據研究所對美學、光線與自然能提升人們在身心方面擁有舒適感官體驗的證明 ; 承襲義大利設計的細膩美學，構成設計元素的根基，將 FAB 展館視為有機容器，以綠化布於展館建築的內、外部，使展示各系列表材區之間，被綠化串聯成整體的連續性，適度提供到訪者對 Fiandre 展示創新產品功能的吸收和交流的餘裕，綠意的自然作為增強記憶的節點。而展示系列在各處呈現不同視角的感官體驗，成為到訪者彼此交流的話題，讓所及視野被自然、美和光線包圍，亦作為空間創造「獨特傳遞」的核心重點。

Area 17's approach to the FAB showroom design draws upon research confirming that aesthetics, natural light, and greenery can notably enrich both physical comfort and emotional well-being. Embracing the subtlety of Italian design traditions, the FAB showroom is conceived as an organic container. Greenery is integrated both inside and outside the building, linking different product display zones into a coherent, continuous narrative. This lush framework not only provides visitors the time and space to absorb and exchange ideas about Fiandre's innovative offerings, but also uses natural elements as mnemonic anchors that enrich the overall experience. Each product series presents a distinct sensory perspective, prompting conversations among visitors, who find themselves enveloped by natural beauty, light, and artistic refinement. In so doing, the space's core objective—to communicate Fiandre's unique expressions—is powerfully realized.

多元感官體驗，FAB的獨特記憶

Multisensory Design, Unique Memories at FAB

在歐洲城市中「廣場」之於建築概念，是一處促進交流的經典元素，象徵彼此互動和對話的場域。除了 FAB 展館裡中央廣場為到訪者帶來多視角的互動之外，Area 17 進一步設計創造更多特殊多元有趣的體驗，將產品系列以陳列書櫃中排列的各種藏品形式呈現，以及將各式陶瓷岩板系列化身成樂園裡的冰淇淋櫥櫃，提供各種享用口味的選擇，以便利「隨取外帶」的創意中產生參觀感官的樂趣。FAB 展館不僅提供舉辦產品發表、商務會議和社交活動的空間，也成為到訪者多元探索與空間建立獨特記憶的特殊場域。

In the architectural tapestry of European cities, the piazza is a classic element of social interplay—an enduring symbol of interaction and dialogue. At the FAB showroom, the central piazza not only encourages multi-angled interaction but also inspires Area 17 to introduce an array of singular, multisensory experiences. The product collections are presented as curated treasures, much like artifacts arranged in a sophisticated library, and the diverse ceramic slab series are whimsically offered like flavors in an ice-cream parlor—inviting visitors to indulge in tactile and visual “tastings” that transform observation into active participation. This “grab-and-go” concept fosters intuitive exploration and sensory delight. Beyond hosting product launches, business meetings, and social events, the FAB showroom itself becomes a distinctive landscape—an immersive realm where visitors forge lasting impressions, engage in meaningful exchanges, and create their own unique memories.

新睦豐