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HUMAN HAUS
「過去品牌分布於各地的店面都有著一樣的標誌性，如今應該讓每間店融入當地文化。」曾為選品服飾電商 HUMAN HAUS 設計台北門市的十一室研，明白業主企劃於不同地區擴展，而台南身為歷史與時尚並存的古都，蘊含著獨有的藝文氣息，且昔日南臺灣中西區為最早接觸到流行服飾之區域，作為第二間實體門市據點選址於此再適合不過。於是承接業主的期待，在傳遞現代生活美學的同時，用設計訴說品牌故事，並透過空間留存城市記憶，建立與在地文化的連結。
“In the past, stores under the same brand had uniform signature designs.“ Today, it is essential to integrate each store with the local culture. Minus Plus Design, which once designed the Taipei store for the curated fashion e-commerce brand HUMAN HAUS, understands the client's plan to open stores in different regions. Tainan, as a historic city where history and fashion coexist, is rich in unique cultural and artistic vibes. The Central and Western Districts of southern Taiwan were among the first areas to embrace trendy fashion. Therefore, choosing this location for the second physical store is highly appropriate. Meeting the client’s expectations, the design not only conveys modern lifestyle aesthetics but also tells the brand’s story through the design, preserving the city's memories within the space and establishing a connection with the local culture.
HUMAN HAUS 意涵人類的居住空間，歡迎人們在此找到屬於自己精緻優雅的形象，所挑選之服飾單品均能夠貼近每個人的生活，如此具包容性的品牌跳脫台北設店思維，賦予日治時期老屋新生命與任務。初次經過這棟散發樸實氣質的獨棟街屋，若沒有細看招牌或窺探內部配置，大概會意外這居然是間流行服飾店。設計師在悉知當地街廓後，決意將空間的「流」與「留」作為規劃重點，拿捏現代元素與歷史痕跡的平衡，使選品店在提供多元商品之餘，提供一種新消費思維，將購物過程轉化為一趟探索之旅。
HUMAN HAUS represents a living space for humanity, inviting people to find their own refined and elegant image here. The selected fashion items are meant to resonate with everyone's lifestyle. This inclusive brand breaks away from the typical mindset of setting up stores only in Taipei, breathing new life and purpose into old buildings from the Japanese colonial period. Upon first encountering this modest and charming standalone street house, one might be surprised to find that it is actually a trendy fashion store unless closely examining the sign or peeking inside. After thoroughly understanding the local street layout, the designer decided to focus on the concepts of "flow" and "preservation" in their planning, striking a balance between modern elements and historical traces. This curated store not only offers a diverse range of products but also provides a new consumption mindset, transforming the shopping process into a journey of exploration.
前院內婆娑的老樹與黑瓦屋相互映襯，喚起了過去的視覺記憶。設計師在尊重老屋原始架構的條件下，保留不同時期堆疊的紅色磚牆與檜木結構展現建物往日風韻，並置入純淨白牆於場域內延伸、展開，除了劃分各區機能，也為多元服飾提供最純粹的背景。特意不做滿的半牆式隔間，留給空間呼吸餘裕，同時以局部開口延續語彙，讓露出的既有建材與流行文化開啟跨時空對話，訴說著台南過去、現在、未來的故事。當人們從狹窄的門口入內，首先是寬敞的前展示區，行經狹長的中央廊道後迎來開闊端部的展示區，在一縮一放之中，感受穿梭於巷弄間柳暗花明的驚喜感。透過將牆體向內靠攏，暗示人放緩步伐，在尋覓衣裳的同時，慢慢沉澱心緒察覺心中所思，讓自己沉浸體驗變美過程。
The interplay between the swaying old trees in the front yard and the black-tiled house evokes visual memories of the past. Respecting the original structure of the old house, the designer preserved the layered red brick walls and cypress wood structure from different periods, showcasing the building’s historical charm. Pure white walls were added to extend and unfold within the space, not only defining different functional areas but also providing a pure backdrop for a variety of fashion items. The intentionally sparse half-wall partitions allow the space to breathe, with partial openings continuing the narrative. This design reveals the existing materials, facilitating a dialogue between historical and contemporary elements, telling the story of Tainan’s past, present, and future. As people enter through the narrow entrance, they first encounter a spacious front display area. Walking through the narrow central corridor, they arrive at the open end display area, experiencing the surprise of discovering hidden beauty, reminiscent of wandering through alleys. By drawing the walls inward, the design subtly suggests a slower pace, encouraging individuals to reflect and calm their thoughts while searching for clothing, allowing them to quietly experience the transformation process of becoming more beautiful.
本案為十一室研首個老屋改造案，對於掌握新舊元素的平衡具有一定挑戰性，經過幾次反覆測量，透過將現代事物整合於白色天際線之下，呈現猶如當代美術館的氛圍，亦記敘昔日年代的人文風情。於這個隨時拿起手機即可購物的店商時代，HUMAN HAUS反之思索實體店面給予的價值所在，以及人們在店鋪內想要獲得的感受。了解到逛街不僅是滿足物質需求，亦是一種療癒身心靈的方式，而不經過多修飾的空間，將焦點拉回人與場域之間的互動，片刻的停留，卻留下對這座城市深刻的記憶。
This project marks Minus Plus Design’s first renovation of an old house, presenting a significant challenge in balancing new and old elements. After several iterations of measurements, modern elements were integrated under a white skyline, creating an atmosphere reminiscent of a contemporary art museum while also reflecting the cultural charm of past eras. In an era where shopping can be done anytime with a mobile phone, HUMAN HAUS instead considers the value provided by physical stores and the experiences people seek within them. Shopping is understood not only as a way to meet material needs but also as a means to heal the body and mind. The minimally decorated space shifts the focus back to the interaction between people and the environment, allowing a brief stay to leave a lasting impression of the city.
